Corporate Vision：Building a century long foundation, reaching the aspirations of billions of people

Enterprise Spirit：Self pressurization and weight bearing progress; Be tenacious and pragmatic in seeking efficiency; Think only for success, not for failure.

Code of Ethical Conduct for Employees：Loving the job, dedicated, and responsible; Honest and pragmatic, consistent in words and actions; Unity, mutual assistance, and common progress; Leading by example and not seeking personal gain; Obey leadership and selflessly contribute; Continuously learning and keeping up with the times.